Marketing Analytics · New York City

Data- driven.
Brand- obsessed.

View My Work →

I turn consumer insights into strategies that make brands impossible to ignore. From beauty to digital — I speak both spreadsheet and storytelling.

↙ available for Fall '26 roles
About

The person
behind the data.

I'm Eden Amir, a Senior Marketing Analytics student at Baruch College (CUNY), graduating Fall 2026. I'm obsessed with the intersection of numbers and narratives — finding the insight that isn't obvious, then building a strategy around it.

My experience spans competitive analysis, influencer coordination, and brand positioning, including hands-on work with a skincare brand where I collaborated directly with the co-founder to shape market positioning and content direction.

I'm currently pursuing roles in marketing analytics and brand strategy at companies where creativity and rigor live in the same room.

Eden Amir
Eden Amir · NYC
Skills &
Experience
📊
Data Analysis
Excel, SQL, Tableau, consumer survey analysis, perceptual mapping, and market sizing — turning raw data into clear, actionable insight.
🎯
Brand Positioning
Competitive audits, brand gap analysis, go-to-market strategy, and narratives that differentiate in crowded markets.
✨
Social & Influencer
Content strategy, influencer coordination, LinkedIn organic growth, and campaign ideation for beauty and lifestyle brands.
🔍
Consumer Insights
Primary and secondary research, survey methodology, persona development, and translating findings into strategy decks.
💬
Stakeholder Communication
Presenting to stakeholders, cross-functional collaboration, and distilling complex analysis into compelling stories.
Tools & Platforms
Excel
PowerPoint
Google Suite
Canva
Notion
SQL
Tableau
Monday.com
Salesforce
HubSpot
LinkedIn
Instagram
TikTok
Canva AI
Google Analytics
Want the full picture? Request My Resume →
Internship
· Skincare
Sweet Chemistry — Brand & Growth Worked directly with the co-founder on competitive analysis, influencer coordination, and brand positioning for an emerging skincare brand. Contributed to content direction and market research that shaped product messaging strategy.
Competitive Analysis Influencer Marketing Brand Positioning
Real
Brand. Real Impact.
Key Deliverables
Competitive landscape audit · Influencer outreach strategy · Brand positioning framework · Content direction
Sweet Chemistry
Campaign
Design
CeraVe "Glow-Up" — Packaging Redesign & Subway Ad Research revealed Gen Z trusts CeraVe's effectiveness but finds the brand clinical and personality-free. Conceived a full campaign to close that gap: redesigned packaging for a modern "glow-up" feel and a place-based NYC subway ad targeting Gen Z commuters with humor and relatable language.
"Because Real Skin Deserves Real Care."
Brand Strategy Campaign Design Gen Z Research Canva AI OOH Advertising
Gen Z
Target Audience
Deliverables
Gen Z perception research · Packaging redesign · NYC subway ad concept · Brand tone reframe · Campaign slogan
CeraVe
Brand
Strategy
Sephora Smart Skin Scan — AI Feature Launch Developed a 15-slide consulting-style pitch deck analyzing Sephora's AI skin diagnostic feature, including consumer persona mapping, perceptual mapping built from survey data, and a full go-to-market recommendation.
Excel PowerPoint Survey Design Perceptual Mapping
n=33
Survey Respondents
15
Slide Deck
Primary research + positioning framework
Sephora
Consumer
Research
Macy's — Reimagining In-Store Retail Macy's faced declining foot traffic amid rising online competition. We conducted real-time observation of 30 in-store shoppers during peak hours and distributed a survey to 31 NYC women across Gen Z, Millennials, and Gen X. The insight: customers prefer in-store shopping but the experience isn't pulling them back. Key recommendation — a personal shopper service targeting the social, personalized experience that drives purchases.
Consumer Research Survey Design In-Store Observation Chi-Square Analysis Retail Strategy
83%
Would use a personal shopper service
p=0.02
Chi-Square: social shopping drives purchases
n=31 survey + 30 in-store observations
Macy's
Marketing
Strategy
BisBas Mediterranean Grill — Brand Analysis Conducted a full digital brand audit and in-person observation of BisBas (Gramercy, NYC), identifying web UX friction points, positioning gaps, and growth recommendations as part of a Baruch marketing strategy course.
Brand Audit UX Analysis Strategy Deck
Digital Audit + In-Person Research
Gramercy, NYC
BisBas
Certifications
📈
Google Analytics Certification
Google · Data analytics, traffic analysis, conversion tracking, and reporting.
🎯
HubSpot Marketing Certification
HubSpot · Inbound marketing, email strategy, CRM, and campaign management.
Always learning.
Always certified.
Staying current with tools and platforms is part of the job. These certifications reflect a commitment to understanding data, campaigns, and strategy from the ground up.

Let's work
together.

Email edenamir222@gmail.com
LinkedIn